Apple's release of the Vision Pro mixed reality headset during the WWDC 2023 has caused a significant surge in online searches for Mixed Reality (MR) globally, with an increase of 1130%.
This data analysis comes from the latest search trends and was reported by Digital-adoption.com and The Economic Times.
The interest in virtual reality (VR) also experienced a surge of 300% on June 5, the day Apple introduced the Vision Pro headset priced at $3,499. Similarly, searches for augmented reality (AR) spiked by 545% after the announcement.
The announcement of Apple's Vision Pro headset has coincided with a massive surge in interest in artificial intelligence (AI).
Online interest in AI has reached its highest point in history, with a 619% increase in AI searches since 2004. This year has been particularly noteworthy for AI, with search volume related to the technology more than doubling from 17 million in January to 42 million in May.
The report suggests that the rapid growth and accessibility of AI technologies like ChatGPT and Google Bard are likely contributing factors to this surge in AI-related searches.
The introduction of Apple's Vision Pro headset aligns with the era of spatial computing, where digital content seamlessly blends with physical space.
In addition to increased searches for mixed reality and AI, there has been a significant rise in searches related to buying Apple stock.
The volume of such searches has increased by 1482% worldwide in the past week.
Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure in our privacy policy.
